Privacy Policy

Privacy Policy

Welcome to BTW.hk (hereinafter referred to as “the Website” or “We”). This Website is operated by Alliance Smart Mobility Limited (hereinafter referred to as “the Company”). We highly value your personal privacy and are committed to complying with the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486).

This Privacy Policy aims to help you understand how we collect, use, disclose, transfer, and store your personal data. Please read this Policy carefully before using the Website or any services we provide.

1. Information We Collect

In order to provide you with high-quality Greater Bay Area smart travel guides and related price comparison services, we may collect the following two types of information:

• Personal data you voluntarily provide: Including but not limited to your name, contact phone number, email address, and trip details you submit when inquiring about cross-border 7-seater charter van price comparisons or transfer services.
• Non-personal data automatically collected by the system: Including but not limited to your IP address, browser type, usage time, pages visited, and device location information (with your consent) when you use features such as “real-time border crowd flow” or “city navigation”.

2. Purposes of Data Use

The information we collect will be used for the following purposes:

• Processing and responding to your inquiries (e.g., cross-border charter van price comparisons, transfer service applications).
• Providing, maintaining, and improving the quality of services and user experience of the Website.
• Sending you the latest information on Greater Bay Area travel, border crossing guides, dining recommendations, or exclusive offers (direct marketing only with your consent).
• Conducting internal data analysis, market research, and statistics.

3. Disclosure and Cross-border Transfer of Data

We are committed to keeping your personal data confidential. However, we may disclose or transfer your data to third parties in the following circumstances:

• Third-party service providers: To fulfill your travel or charter needs, we may share necessary itinerary and contact information with cooperating cross-border 7-seater charter operators, drivers, or transfer service providers.
• Legal requirements: We will disclose relevant data when required by court orders or government authorities in accordance with legal procedures.
• Cross-border transfer: Since our services cover 11 cities in the Greater Bay Area, your data may be transferred to regions outside Hong Kong (including Mainland China) for processing. We will take reasonable steps to ensure that recipients provide an equivalent level of data protection.

4. Data Security and Storage

We employ industry-standard security measures (such as SSL encryption and access controls) to protect your personal data against unauthorized access, disclosure, alteration, or destruction. Your personal data will be retained only for as long as necessary to fulfill the purposes stated in this Policy, unless otherwise required by law.

5. Use of Cookies

The Website uses Cookies to enhance your browsing experience. Cookies are small text files stored on your computer or mobile device. You may refuse all or some Cookies by adjusting your browser settings, but this may affect the functionality of certain parts of the Website.

6. Rights to Access and Correct Data

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right to request access to and correction of your personal data held by the Company. To exercise these rights or if you have any questions about this Privacy Policy, please contact our Data Protection Officer by email.

7. Policy Revisions

The Company reserves the right to modify this Privacy Policy at any time. Any revisions will take effect immediately upon publication on this page. We recommend that you review this page regularly to stay informed of the latest updates.